Duration:

18 months

Programme overview:

Designed for individuals with a passion for digital and social media, you’ll learn how to build your organisation’s online presence in order to drive business growth.

Working as part of a team, you’ll design, build and implement digital campaigns across a range of online and social media platforms, enabling customer acquisition, engagement and retention.

Roles this programme is suited to:

  • Digital marketing assistant
  • Digital marketing executive
  • Digital marketing coordinator
  • Campaign executive
  • Social media executive
  • Content coordinator
  • Email marketing assistant

Key learning outcomes:

  • Principles of coding
  • Basic marketing principles
  • Customer lifecycle and customer relationship marketing
  • Digital and social media campaigns and strategies
  • Search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click
  • Digital and social media platforms
  • Digital etiquette

Professional recognition and certification:

You’ll complete one of the following mandatory qualifications:

  • MTA HTML 5
  • CIW – Site Development Associate
  • Google Squared
  • Dot Native
  • CIM level 4 award in Digital Marketing
  • CIW – Internet Business Associate
  • Google Analytics IQ
  • CIW – Data Analytics
  • CIW – Social Media

On completion of your programme you’ll be eligible to apply for entry onto the Register of IT Technicians. You’ll also be able to join as an affiliate (professional) member of the CIM (Chartered Institute of Marketing) and/or an associate member of BCS (The Chartered Institute for IT).

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Interested?

If your company is already working with Seetec please speak to your HR or line manager about how to join the programme. Otherwise you can leave your details below and we’ll be in touch.

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