12-18 months

Programme overview:

This programme lays the foundations for a successful career in public relations and communications, enabling you to build, protect and maintain a positive reputation for brands, organisations and individuals.

Working as part of an agency or in-house for an employer you’ll learn to communicate with different people, including the media, the public and a variety of internal or external audiences, to get your client’s or organisation’s message across and influence opinions and behaviours in the most effective way.

Roles this programme is suited to:

  • Junior account executive
  • Junior consultant
  • Junior press officer
  • Junior publicist
  • Public affairs assistant
  • Campaign assistant
  • PR assistant
  • Communications assistant

Key learning outcomes:

  • Understanding of current affairs, the PR industry, the media and marketing
  • Setting public relations and communications objectives
  • Building effective relationships and interpersonal communications
  • Using IT effectively to support campaigns
  • Producing content, including press releases, feature pitches, social media posts and live events
  • Supporting the production of non-written content, including film production management, social image creation and infographic production
  • Distributing content to maximise positive communications opportunities, including media relations processes, search marketing and social channels, networks and platforms.
  • Evaluating results and analysing the impact of communications activity

Professional recognition and certification:

On successful completion of the programme you’’ll be eligible to apply for membership of the Public Relations & Communications Association (PRCA).

Download the full programme overview



If your company is already working with Seetec please speak to your HR or line manager about how to join the programme. Otherwise you can leave your details below and we’ll be in touch.

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Accreditations & Certificates